TY  - CONF
TI  - The Relationship Between Product Architecture and Mass Customization in Housing Sector
C1  - Oslo, Norway
C3  - 22nd Annual Conference of the International Group for Lean Construction
SP  - 1007
EP  - 1018
PY  - 2014
AU  - Marinho, Juliana Pinheiro
AU  - Veras, Mônica
AU  - Neto, José de Paula Barros
AD  -  Master Student, Postgraduate Program in Civil Engineering: Structures and Construction.  Structural Engineering and Civil Construction Department of Ceara Federal University. Campus  do Pici, Bl. 710, 2nd floor. CEP: 60445-760 – Fortaleza, CE - Brasil, Phone + 55 85 3366-9600, arquitetura.marinho@gmail.com 
AD  -  Master Student, Postgraduate Program in Civil Engineering: Structures and Construction.  Structural Engineering and Civil Construction Department of Ceara Federal University. Campus  do Pici, Bl. 710, 2nd floor. CEP: 60445-760 – Fortaleza, CE - Brasil, Phone + 55 85 3366-9600,  arqmonicaveras@gmail.com
AD  - D.Sc, Postgraduate Program in Civil Engineering: Structures and Construction. Structural  Engineering and Civil Construction Department of Ceara Federal University. Campus do Pici - Bl  710 – 2nd floor. CEP: 60445-760 – Fortaleza, CE - Brasil, +55(85) 3366-9600, jpbarros@ufc.br
ED  - Kalsaas, Bo Terje
ED  - Koskela, Lauri
ED  - Saurin, Tarcisio Abreu
AB  - In the housing sector, the search for improved productivity, agility in delivery and customer satisfaction happens due to increased competition among construction companies. This competition requires the development of new strategies such as mass customization to attend these requirements. Mass customization aims to meet a large number of consumers with an individualized approach while maintaining an efficiency similar to mass production. Modular architecture is an important support of mass customization as product variants are produced from a limited set of components (modules) which allows for production efficiency. This paper seeks to analyze through a literature review and a case study, the relationship between product architecture and mass customization in housing sector. Initially, literature sources related to the topic, consisting mainly of books and scientific articles were selected. Next, the concepts of product architecture and mass customization and their contribution to the provision of housing developments are discussed. Finally, we developed a case study in a construction company located in Fortaleza/CE, implementing the strategy of mass customization in their endeavors. Whit this, are presented the main obstacles that the architecture product may cause the application of the mass customization strategy. 
KW  - Mass customization
KW  - product architecture and product development.
PB  - 
T2  - 22nd Annual Conference of the International Group for Lean Construction
DA  - 2014/06/25
CY  - Oslo, Norway
L1  - http://iglc.net/Papers/Details/1073/pdf
L2  - http://iglc.net/Papers/Details/1073
N1  - Export Date: 19 April 2024
DB  - IGLC.net
DP  - IGLC
LA  - English
ER  -