TY - CONF TI - Aiming the Lean Enterprise The "Plano 100" Case C1 - Gold Coast, Australia C3 - 5th Annual Conference of the International Group for Lean Construction PY - 1997 AU - Conte, Antonio Sergio Itri AU - Martinelli, Frederico Augusto AD - Logical Systems Consulting Ltd. fax: +55 11 573 1397, e mail: asiconte@usp.br AD - Rossi Residencial Research and Development Coordinator ED - Tucker, Selwyn N. AB - Based on the model proposed by Womack and Jones in their book "Lean Thinking" (1996), this work discusses the strategy for developing and introducing a product in the market based on real state destined to medium class, developed by the company Rossi Residencial, under de commercial name of "Plano 100". In this case, the company clearly intends to involve all ||| elements of the productive chain with the objective of reaching the best results, so that the products that attract clients due to their quality and low costs are viable, as well as the operational activities both of the company and its professional team and of its main suppliers/partners in relation to materials and services supplying. PB - T2 - 5th Annual Conference of the International Group for Lean Construction DA - 1997/07/16 CY - Gold Coast, Australia L1 - http://iglc.net/Papers/Details/18/pdf L2 - http://iglc.net/Papers/Details/18 N1 - Export Date: 28 March 2024 DB - IGLC.net DP - IGLC LA - English ER -