Social housing deficit in Brazil is roughly 5.6 million homes. Furthermore, the highly fragmented product development process and the existence of budget constraints and adversarial relationships between stakeholders in this context often represents obstacles to high quality product delivery to end users. Cost cutting requirements often mean quality sufferings and material substandardization, when otherwise they should be seen as a trigger for creativity and innovation along the design process. As collaborative environments are important drivers for target value design applications, we aim to investigate the level of collaboration observed in the design process management on social housing projects of the Brazilian Government program "My House, My Life" (MHML). What common sense suggests is that conventional, noncollaborative design environments are common features of MHML projects, thus it is necessary to investigate how more collaborative approaches such as Target Value Design (TVD) need to be adapted for the use in such contexts. The research formulates the hypothesis that in MHML there is no full awareness of the application of IPD (Integrated Project Delivery) or IFoA (Integrated for of agreement) for achieving collaboration, but some of its features seem indeed to be used, though unconsciously. A case study has been carried out for providing evidences. This is an ongoing research effort that seeks to find potential application of TVD approach to MHML in Brazil.
Target cost; target value design; design process management.