@inproceedings{Maxwell2017_1401,
  author = {Maxwell, Duncan W. and Aitchison, Mathew},
  title = {Design-Value in the Platform Approach},
  booktitle = {25th Annual Conference of the International Group for Lean Construction},
  year = {2017},
  pages = {349--356},
  address = {Heraklion, Greece},
  issn = {2309-0979},
  doi = {10.24928/2017/0033},
  url = {https://www.iglc.net/papers/details/1401},
  abstract = {Lean production has responded to low-level customisation, but for residential construction, earlier customer input is required. The development of the ‘platform approach’ to industrialised house building has enabled high-level masscustomisation. Focus has been applied to ‘hard’ improvements regarding production efficiency, with less emphasis on ‘soft’ values associated with the intangible nature of design. Platform-thinking has demonstrated that new possibilities are emerging which may enable producers of industrialised housing to effectively deliver designvalue to end-users. This paper contributes to the developing platform approach, by investigating design-value for industrialised house building from an architectural perspective. Through an understanding of the product platform approach developed within the Swedish context, selected case-studies from outside construction demonstrate the possibilities that the platform-thinking concept holds, to address the research question; how can design-value be achieved in industrialised house building? Much design-value originates from interaction between designer and user, which has been overlooked in the development of the platform approach, yet by considering its conceptual basis of platform-thinking, new possibilities emerge for the delivery of design-value in product and process. The findings will enhance the development of platforms for industrialised house building.},
  keywords = {Lean design, platforms, platform-thinking, design-value, architecture},
}