TY  - CONF
TI  - Target Value Design in Real Estate Market: A Conceptual Map Model
AU  - Oliva, Carolina Asensio
AU  - Granja, Ariovaldo Denis
AD  - PHD Architect - Former student of the University of Campinas, SP, Brazil. Contact email: carol_oliva@yahoo.com.br
AD  - PHD Professor, Construction Management Research Laboratory (LAGERCON), Department of Architecture and Construction, School of Civil Engineering, Architecture and Urban Design, University of Campinas, Campinas, SP, Brazil.. Contact email: adgranja@fec.unicamp.br.
PY  - 2019
DA  - 2019/07/03
T2  - Proc. 27th Annual Conference of the International Group for Lean Construction (IGLC)
C3  - Proc. 27th Annual Conference of the International Group for Lean Construction (IGLC)
CY  - Dublin, Ireland
SP  - 1479
EP  - 1492
DO  - 10.24928/2019/0273
SN  - 2309-0979 (ISSN)
AB  - The Target Value Design (TVD) approach has been successfully used mainly in healthcare projects, delivering products with higher added value in the users´perspectives, and mainting the projects targets and stakeholders expectations under control. However, the use of this approach in other contexts, such as the real estate market, has been little explored. Therefore, there is an opportunity to deepen the discussion of the adoption of the current TVD benchmark in the real estate market. For these reasons, this work sought to (i) elaborate a conceptual map with the elements of the TVD, offering a graphic and visual insight to ease the integration of concepts and its associations, as well as classifying concepts, tools, catalysts, and ii) insert, in this Conceptual Map, particular externalities of the real estate market context through the methodological approach of Design Science Research. In this way, this work contributes to a discussion of the adoption of the TVD in other contexts, bringing an organization of the practices from its original benchmark.
KW  - Target Value Design; Conceptual Map
KW  - Real Estate
L1  - https://www.iglc.net/papers/details/1717/pdf
UR  - https://www.iglc.net/papers/details/1717
DB  - IGLC.net
LA  - English
N1  - Export date: 04 October 2026
ER  -