TY  - CONF
TI  - Aiming the Lean Enterprise The "Plano 100" Case
AU  - Conte, Antonio Sergio Itri
AU  - Martinelli, Frederico Augusto
AD  - Logical Systems Consulting Ltd.  fax: +55 11 573 1397, e mail: asiconte@usp.br
AD  - Rossi Residencial    Research and Development Coordinator
ED  - Tucker, Selwyn N.
PY  - 1997
DA  - 1997/07/16
T2  - 5th Annual Conference of the International Group for Lean Construction
C3  - 5th Annual Conference of the International Group for Lean Construction
CY  - Gold Coast, Australia
AB  - Based on the model proposed by Womack and Jones in their book "Lean Thinking" (1996), this work discusses the strategy for developing and introducing a product in the market based on real state destined to medium class, developed by the company Rossi Residencial, under de commercial name of "Plano 100". In this case, the company clearly intends to involve all ||| elements of the productive chain with the objective of reaching the best results, so that the products that attract clients due to their quality and low costs are viable, as well as the operational activities both of the company and its professional team and of its main suppliers/partners in relation to materials and services supplying.
L1  - https://www.iglc.net/papers/details/18/pdf
UR  - https://www.iglc.net/papers/details/18
DB  - IGLC.net
LA  - English
N1  - Export date: 04 October 2026
ER  -