Value Generation and Its Relation With the Design Process

Some incorporators/developers, in order to have a feedback of their projects, have resorted to satisfaction evaluations. However, the data collected have not been systematically used in the feedback of management processes for new designs. The literature shows the importance of incorporating these data. Thus, the designers can generate more value to the final client. This research has hypothesized the possibility of decision supporting tools - e.g. AHP, AD, TRIZ and QFD - to be used in a theoretical model which helps to process the data collected in satisfaction evaluations, aiming at the process improvement and at the value generation. The qualitative research was divided into three methodological steps: the analysis of the tools, the adaptation of these tools and the test of the model. Through a pre-test and a focus group, the preliminary versions of the model were refined and the theoretical model was proposed.